International Trade and Investment

We are experts in connecting South African businesses to the world and world businesses to South Africa.

We have a proud history of assisting South Africans to pursue their global ambitions and have the power to open doors, unlock opportunities in order to grow their businesses.

We attract transition investment to support new industries, enhance existing ones and bolster our world-class research and development – strengthening global supply chains, creating local jobs and boosting the economy.
With offices in South Africa and the United Kingdom, collaborate to provide the best in-country advice.

Our diverse team, consisting of experts, industry specialists, and trade and investment analysts, provides clients with actionable macro and micro insights, from trade and investment processes to protocols and regulation – we assist small and big business to navigate complex international markets and making it easier for them to go global.

At the same time, our advices, contacts and support at every step, reduces the commercial risk of exporting to global markets.

Export promotion and the possibilities for your business

What is export promotion?

Export promotion is used by many countries and regions to promote the goods and services from their companies abroad. This is good for the trade balance and for the overall economy. Export promotion can also have incentive programs designed to draw more companies into exporting. Governments do this by providing assistance in the marketing and product identification and development, by arranging payment guaranty schemes, pre-shipment and post-shipment financing, trade visits, training, trade fairs, and foreign representation.

You can benefit from export promotion efforts

It is always a good first step to have a look what programs your country or region that may benefit you. One option for example is participating in country, state or regional pavilions on major trade shows. On top of that, many governments have subsidies for market research, partner searches or other activities where the aid of a professional is needed to make exports work. This can also be in the form of a fiscal incentive.

Alliance experts can help you with your country’s arrangements

In most of the countries where we are based we know the government arrangements and can advise you on this. In a number of cases subsidies are available for our export development services as well, such as market research or finding agents or distributors. In that case one of our team will serve as your local export developer, who will set up your distribution channels, get your sales going and expand your coverage.

Agents or distributors that really sell

If you already have a proven offering and your export processes are in place, we will help you bring it to new countries. Agents or distributors, dealers or franchisees are essential to get exposure in the market. We will not only find them, but also make sure they will sell for you. This is what our local export developers typically will do, where applicable with your country’s subsidies:

Tier 1
Preparing a market verification report and entry strategy
Compiling a long-list of potential partners
Finding at least three interested and suitable agents or distributors

Tier 2
Joining you in the first calls with potential partners
Working to a contract and first order
Setting up local distributor management

Tier 3
Finding more distribution channels
Additional business development and public relations
Channel target setting and management

If necessary we can intensify our activities to get faster results. We will have monthly calls with you to discuss our progress and align with your goals.

More cost-efficient than hiring your own staff

You can see us as the temporary and part-time extension of your team. Hiring us gives the following benefits:

We are short-term available and productive from day 1

No need to set up an office abroad and hire somebody full time

No search agency fees and training costs

You will pay us on monthly basis or we will define a clear scope of work and charge a project fee. Please note that a partner search ranges based on the host country and what you want to sell there. There is always a payment at the start, but there are export promotion incentives in place that you can use.

We would be happy to provide you with a detailed proposal. Just contact one of our team members, or use the button below and let us contact you!


For South Africa Businesses

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Network & Learn at Events

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Explore eCommerce Resources

Navigate Shipping and Logistics

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